NSHM Knowledge Campus Durga Pujo Campaign
Brief:
To create a single creative digital campaign in Bengali for Durga Puja for NSHM Knowledge Campus.
To create a single creative digital campaign in Bengali for Durga Puja for NSHM Knowledge Campus.
Concept Note:
It's that time of the year again. The time when our mind takes the much awaited break from studies. The time when our heart celebrates Devi Durga's homecoming. Here, we've tried to merge the ending of studies and the beginning of Devipaksha.
It's that time of the year again. The time when our mind takes the much awaited break from studies. The time when our heart celebrates Devi Durga's homecoming. Here, we've tried to merge the ending of studies and the beginning of Devipaksha.
The refill serves an education metaphor where the ink is almost over. The ink patches on the inner surface of the refill is indicative of the homecoming procession of Devi Durga. The visual is supported by a simple copy that communicates that Durga Puja begins with the ending of studies.
Credits:
Agency: Inner Circle Advertising Pvt. Ltd.
Directors: Kanchan Datta & Sugato Guha
Creative Director: Siddhartha Sankar Ray
Copywriter: Aaranya Roy
Associate Account Director: Noel Raj Datta
Client: NSHM Knowledge Campus
